When your products are groceries, how do you connect with advertising? Like this!
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
A Lie by Any Other Name..
is not the truth! George Orwell’s 1984 British novelist and Harry Potter creator, J.K. Rowling tweeted a response using a reminder of George Orwell’s dystopian classic, 1984. …
Executive Leadership 101
The Wall Street Journal headlined a recent article, “A CEO’s Survival Guide: No Anxiety Signals,” cautioning that “it can be costly when CEO’s stumble in the spotlight.” It points out that when a senior executive is interviewed by the press, “investors listen for hard swallows, changes in voice and tone.” Case in point: About a year after the board of General Electric Co. …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
Do Your Homework
It is commonly believed that a strength that goes too far can become a weakness. Megyn Kelly is well known for her brash, “take no prisoners,” opinionated approach. But on her own Halloween show, she didn’t do her homework enough to know the history of blackface. She asked, “What is racist? Do you get in trouble if you’re a white …
A Pre-emptive Strike
Before his election to the Presidency in 2001, George W. Bush successfully apologized for his past bad boy behavior and promised that he had been reformed. Now, former Vice President Joe Biden is taking on issues before they are used against him as a possible Presidential candidate. …
Going by the Book
Photo Courtesy of Facebook.com Why would the heir to a tobacco company fortune, R.J. Reynolds Tobacco, turn his back on cigarette smoking? “Because I watched my father die from cigarettes,” comments Patrick …
In Search of Justice? #Metoo
Photo Courtesy of ABC.com “The arc of the moral universe is long but bends toward justice.”- Martin Luther King “The great thing …