Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby

In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …

Executive Leadership 101

The Wall Street Journal headlined a recent article, “A CEO’s Survival Guide: No Anxiety Signals,” cautioning that “it can be costly when CEO’s stumble in the spotlight.” It points out that when a senior executive is interviewed by the press, “investors listen for hard swallows, changes in voice and tone.” Case in point: About a year after the board of General Electric Co. …

Think On Your Feet … Before You Tweet

Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button.                                       …

Do Your Homework

It is commonly believed that a strength that goes too far can become a weakness. Megyn Kelly is well known for her brash, “take no prisoners,” opinionated approach. But on her own Halloween show, she didn’t do her homework enough to know the history of blackface. She asked, “What is racist? Do you get in trouble if you’re a white …

A Pre-emptive Strike

Before his election to the Presidency in 2001, George W. Bush successfully apologized for his past bad boy behavior and promised that he had been reformed. Now, former Vice President Joe Biden is taking on issues before they are used against him as a possible Presidential candidate.                           …

Going by the Book

                                                         Photo Courtesy of Facebook.com Why would the heir to a tobacco company fortune, R.J. Reynolds Tobacco, turn his back on cigarette smoking? “Because I watched my father die from cigarettes,” comments Patrick …