To paraphrase Shakespeare, what’s in a brand name? Pretty much everything! But the Dunkin’ Donuts brand you once knew is going. In its place is the newly reformed “Dunkin.” And loyal customers are upset. USA Today writes: We buy Cokes, not sodas; Starbucks, not coffee; iPhones, not mobile phones. Typically, brands make us feel like an item is of higher quality …
What’s in a Headline? Everything!
Print journalists know from the inverted pyramid that the lead paragraph requires the 5 W’s and H … What, When, Where, Who, Why and How. And a good headline tells the whole story. Like this: Trump treats politics like a knife fight. Democrats can’t pretend it’s a garden party. An effective headline says it all and this headline does just …
Pulling Strings!
Consistency is one of READY FOR MEDIA’s C’s of Communication. Consistent communication is crucial to both internal and external communications. Jingjing Hu, a music student at DePaul University School of Music, booked a round trip to Miami for a music festival in which she was performing. Her husband, Jay Tang, wrote on Facebook, “I purchased two round trip tickets for …