By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
Executive Leadership 101
The Wall Street Journal headlined a recent article, “A CEO’s Survival Guide: No Anxiety Signals,” cautioning that “it can be costly when CEO’s stumble in the spotlight.” It points out that when a senior executive is interviewed by the press, “investors listen for hard swallows, changes in voice and tone.” Case in point: About a year after the board of General Electric Co. …
Creating an AXIS Point
How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …