During the House Judiciary Committee’s hearing for Special Counsel Robert Mueller, several Democrats and Republicans proved an old saying: “the camera doesn’t lie, nor does it blink.” These representatives from both sides of the aisle showed how to get a direct, effective message across in just five minutes of fame. Something every boss should be able to do. Representative Adam …
Femvertising
With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection. Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …
Marketing to Millenials and GenZ
The world of marketing, as we know it, is transforming. Authenticity interests Millennials and Gen Z consumers not salesmanship. They want recommendations from people like themselves. The traditional forms of marketing: B2B (Business to Business) and B2C (Business to Consumer) are giving way to P2P (Peer-to-Peer.) P2P marketing is a method that involves customers engaging other customers through recommendations and …
The Answer Is Not The Question
To answer or not to answer, that is the question! In a recent interview promoting her latest release, “Me,” singer Taylor Swift chose not to answer a question she thought sexist. “I really do not think men are asked that question when they turn 30. So I’m not going to answer that question now” when she was asked by …
Media as the Whistle Blower
A whistle blower is defined as anyone who exposes any kind of information about a problem and publicizes it inside and/or outside of an organization, either public or private. Picture Courtesy of Picfair.com The media is calling attention to potential maladministration regarding federal dietary rules. Nutritional experts should be updating these rules every five years with the public’s safety in …
Flying high with Delta
Drake Castañeda, a spokesman for Delta Air Lines, said in a statement that the company loved “seeing this awesome Dad having the chance to spend Christmas with his daughter — even while crisscrossing the country at 30,000 feet.”