The Wall Street Journal headlined a recent article, “A CEO’s Survival Guide: No Anxiety Signals,” cautioning that “it can be costly when CEO’s stumble in the spotlight.” It points out that when a senior executive is interviewed by the press, “investors listen for hard swallows, changes in voice and tone.” Case in point: About a year after the board of General Electric Co. …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
Do Your Homework
It is commonly believed that a strength that goes too far can become a weakness. Megyn Kelly is well known for her brash, “take no prisoners,” opinionated approach. But on her own Halloween show, she didn’t do her homework enough to know the history of blackface. She asked, “What is racist? Do you get in trouble if you’re a white …