Tito’s Handmade Vodka, the 5th generation company from Austin, Texas, took responsibility in quickly cautioning their online followers that their alcohol does not have the required 60% to be used as a hand sanitizer. This was first suggested in a customer’s tweet: I made some hand sanitizer out of your vodka. The hand sanitizer doesn’t taste bad either. Cheers to …
A Burger King Media Mistake Not to Make
What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …
create what’s next
With over 25 businesses under one virtual roof, Disney ABC needed to create a single message that would resonate with their team and audiences worldwide. The goal was to engage and inspire their workforce as well as attract talent in an increasingly competitive marketplace. Courtesy of The Wrap In an innovative rebranding effort, Disney ABC worked to develop the motto, …
The Freedom of Speech
Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …
What makes America great?
Almost any citizen can run for President! The 2020 Presidential Election is no exception as host to a slew of interesting new and well-known Democrats. Presidential candidates who have previously graced the political scene and relative unknowns are employing both social and traditional media communication in branding themselves and their campaigns. Photo Courtesy of Monroe County Democratic Party Among the …
Not #MeToo
The embattled and embittered American male is fighting back in protest to Gillette’s newest commercial. “We Believe: The Best Men Can Be” tackles issues of toxic masculinity and sexual harassment in the age of the #MeToo movement. Photo Courtesy of CNN.com The controversial advertisement has elicited a flurry of mixed responses. From users on Twitter praising the company for encouraging …
Christmas Commercials that Connect 2018: McDonald’s & Hobby Lobby
In our second annual series of Christmas Commercials that Connect, McDonald’s once again successfully connects a product with the holidays! This time, as the team makes their rounds doling out gifts from rooftops, it’s the reindeer who yearn for a treat that’s healthier than the cookies left for Santa. Spying a McDonald’s, jolly old Saint Nick knows just what to …
Going by the Book
Photo Courtesy of Facebook.com Why would the heir to a tobacco company fortune, R.J. Reynolds Tobacco, turn his back on cigarette smoking? “Because I watched my father die from cigarettes,” comments Patrick …
Tech Talks: the Wild Wild West
Should Facebook, Twitter and Google face regulatory oversight from the government? Or does that compromise Americans’ Constitutional Right of Free Speech? Just like the Wild Wild West, new frontiers in social media are constantly being pioneered. In today’s society, these large tech companies are shooting from the hip to provide people worldwide a platform of free speech without the law …