Anne Ready LOS ANGELES – Whether you’re socially-conscious Kermit the Frog. Or inexperienced with being one-on-one to a camera… Photo courtesy of The Guardian It’s not as easy to be on-camera talent as broadcast journalists make it look! Talking to a camera lens or a desktop computer as though it was a person is not easy or natural. But with …
Fifteen Days & Counting!
By Anne Ready To have a Covid-19 vaccine? No guarantees. To elect the President and Vice President of the most powerful nation in the world? Guaranteed. It is our right and our responsibility as citizens both to ourselves and our democracy. Please register to vote and ask everyone you meet: “Have you registered to vote yet? We have just …
A Burger King Media Mistake Not to Make
What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …
To debate or not to debate
Legend has it that John F. Kennedy beat Richard M. Nixon in the first televised debate and eventually the presidency because Mr. Kennedy looked robust and healthy and wore a dark suit vs. Mr. Nixon’s ill-fitting gray one. And Mr. Nixon’s 5 o’clock shadow and pallor prompted Democrats to ask, “Would you buy a used car from this man?” suggesting …
This Time Together
Inspired by the women they watched on television was a theme at the 2020 Golden Globe Awards. Saturday Night Live comedian Kate McKinnon gave an emotional introduction of Ellen DeGeneres who was to accept this year’s Carol Burnett Award for Achievement in Television. Photo courtesy of LesbianNews.com “In 1997, when Ellen’s sitcom was at the height of its popularity, …
Artificial Intelligence?
Interviews are a READY FOR MEDIA specialty. Will there be a time in the not-too-distant future when your media interview will be conducted and critiqued by AI (Artificial Intelligence?) Photo courtesy of Commercial Integrator It’s already happening in the workplace. AI has infiltrated our jobs and even our job interviews. Tech Crunch explains that in AI job interviews, “facial and …
A Woman’s Work
“A man can work from sun to sun. But a woman’s work is never done,” penned author Jean Little. Proving this poignant truth are women athletes in every sport from soccer and ice hockey to tennis players and elite runners. Photo courtesy of news.berkeley.edu Alex Morgan is part of the American team that brought home gold in the 2012 London …
Miele Fails to Communicate
In the Paul Newman classic, Cool Hand Luke, the Boss man explains “what we got here is failure … to communicate.” Success does not only depend on having the right intentions, but getting the message across to the audience. Recently Miele, an appliance company founded in 1899, not only failed to reach its audiences on Instagram, it actually insulted them. …
The Freedom of Speech
Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …
Nike just did it!
There was no bad news for Nike at Sunday night’s Oscars! It had been a bad week for the shoemaker after top NBA draft prospect Duke’s Zion Williamson’s Nike shoe had fallen apart less than a minute into the game, resulting in a mild injury. But at the Oscars, Nike diverted attention from Mr. Williamson’s mishap by bridging to more …