Workarounds that Work. Past READY FOR MEDIA client and author Russell Bishop’s recent book explains that a “workaround” is working around something or someone to deal successfully with a problem that prevents you from achieving your aim. With a disarmed Congress, corporate America is taking aim at the NRA. Now, that’s customer service! Dick’s Sporting Goods, founded in 1948 by …
No Failure to Communicate
“What we got here is failure … to communicate.” was the iconic line from the 1967 film Cool Hand Luke, starring Paul Newman. A petty criminal sentenced to two years on a Florida prison farm, Luke was a rebel with an unbreakable will. Even in the face of repeated stints in the prison’s dreaded solitary confinement cell, “the box,” his bravado …
Fighting Back with Social Media
It is Donald J. Trump who has made Twitter so much a part of the news media landscape. Now, the students at Marjory Stoneman Douglas High in Parkland Florida are taking social media to heart. Pursuing their own political agenda with hashtags #NeverAgain and #MarchForOurLives. “They did what teenagers do so well: make adults and our tolerance for an intolerable status quo …
Talk About a Stick-y Situation
The icy relations between North and South Korea thawed a bit in the 2018 Winter Olympics in PyeongChang. Despite Kim Jong-un’s call for “independent unification” free from the interference of other countries, in particular the U.S., the Korean women’s hockey coach was 29-year-old Minnesota-native Sarah Murray. Facing a situation that she never expected, Ms. Murray was forced to merge her original …
All the world’s a stage
In his play, As You Like It, Shakespeare wrote: “All the world’s a stage and men and women are merely players. They have their exits and entrances … “ Cue the PyeongChang 2018 Olympic Winter Games in Korea. For the medalists, there will be corporate sponsorships much like that of Max Factor’s waterproof makeup for America’s Olympic gold medal synchronized …
The Super Bowl of Commercials
In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …
Dove Creates a Soap Opera
The famous Unilever body wash brand, Dove, struggling to emphasize positive body image, managed to offend its female audience not once, but twice this past year. “Dove’s advertisements are some of the worst social media disasters of 2017,” Jacob Shelton wrote in Ranker.com. “The corporations that made the list performed “big stunts, with the hopes of appealing to people’s sense of either …