By Anne Ready LOS ANGELES – “Dinosaurs are extinct today because they lacked opposable thumbs and the brainpower to build a space program,” quipped Neil deGrasse Tyson, astrophysicist and author of The Sky is Not the Limit. Addressing SpaceX CEO Elon Musk and his crew, Dr. Tyson tweeted: “Good luck to @elonmusk and the @SpacexXcrew. “Though it’s rocket science, rocket launches can …
Social Media Matters
Some public figures apparently love to hear the sound of their own voices … on Twitter! And often tweet without thinking or media coaching. Once again, a public figure is facing backlash after tweeting. The Securities and Exchange Commission (SEC) asked courts to hold Elon Musk in contempt of a settlement ruling imposed in August of last year for fraud …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …