Anne Ready LOS ANGELES – Whether you’re socially-conscious Kermit the Frog. Or inexperienced with being one-on-one to a camera… Photo courtesy of The Guardian It’s not as easy to be on-camera talent as broadcast journalists make it look! Talking to a camera lens or a desktop computer as though it was a person is not easy or natural. But with …
Earned vs. Paid Media
By Anne Ready Los Angeles – Back when President Joe Biden was a candidate, there was a time when his campaign was lacking money and most importantly, momentum. His opponent, former New York City mayor and billionaire Mike Bloomberg was spending over $500 million on paid media — i.e. advertising — plus millions more on events, travel and staff. Joe …
To debate or not to debate
Legend has it that John F. Kennedy beat Richard M. Nixon in the first televised debate and eventually the presidency because Mr. Kennedy looked robust and healthy and wore a dark suit vs. Mr. Nixon’s ill-fitting gray one. And Mr. Nixon’s 5 o’clock shadow and pallor prompted Democrats to ask, “Would you buy a used car from this man?” suggesting …
The Answer Is Not The Question
To answer or not to answer, that is the question! In a recent interview promoting her latest release, “Me,” singer Taylor Swift chose not to answer a question she thought sexist. “I really do not think men are asked that question when they turn 30. So I’m not going to answer that question now” when she was asked by …
A Deer in Headlights
Bless you, Mr. Biden for deciding to run for President! As an old-time hands-on, “press the flesh and kiss the babes” politician, you must get media coaching. It’s a brave, new media world out here where every utterance and Tweet is diagnosed either for or against you. Your opponent is shrewd and cunning. He chips away at democracy daily on …
A Pre-emptive Strike
Before his election to the Presidency in 2001, George W. Bush successfully apologized for his past bad boy behavior and promised that he had been reformed. Now, former Vice President Joe Biden is taking on issues before they are used against him as a possible Presidential candidate. …