In READY FOR MEDIA’s third annual series of Christmas Commercials that Connect, we find a common theme: family connectedness. These fast food companies from the US to the UK do it creatively with a popular media: animation! Chick-fil-A Courtesy of Chick-fil-A In the first of our Christmas commercials, Chick-fil-A, portrays a family too busy on their devices to build a …
create what’s next
With over 25 businesses under one virtual roof, Disney ABC needed to create a single message that would resonate with their team and audiences worldwide. The goal was to engage and inspire their workforce as well as attract talent in an increasingly competitive marketplace. Courtesy of The Wrap In an innovative rebranding effort, Disney ABC worked to develop the motto, …
Artificial Intelligence?
Interviews are a READY FOR MEDIA specialty. Will there be a time in the not-too-distant future when your media interview will be conducted and critiqued by AI (Artificial Intelligence?) Photo courtesy of Commercial Integrator It’s already happening in the workplace. AI has infiltrated our jobs and even our job interviews. Tech Crunch explains that in AI job interviews, “facial and …
The Conscious Communicator
Ever thought about what it is that makes us human? Complex, self aware, or conscious communicator? According to The New York Times, “self-recognition is often taken as a measure of intelligence and self-awareness.” Research shows, though, this characteristic is not unique to human beings. Photo courtesy of Mental Floss Self Awareness Dolphins, for instance, are known to be extremely intelligent …
A Woman’s Work
“A man can work from sun to sun. But a woman’s work is never done,” penned author Jean Little. Proving this poignant truth are women athletes in every sport from soccer and ice hockey to tennis players and elite runners. Photo courtesy of news.berkeley.edu Alex Morgan is part of the American team that brought home gold in the 2012 London …
The Presidential Trend to Twitter
According to CNN, digital history was made in early 2010. Then President Obama became the first sitting U.S. president to personally “tweet” a message on the social networking site. Well, he pushed the button. “Welcome to Twitter, Mr. President – I’ll follow you if you follow me,” Tony Fratto, a former George W. Bush spokesman, joked to CNN by e-mail. …
Sportsmanship & Sponsorship
Sportsmanship means being gracious both in victory and in defeat. “I’ve worked really, really hard for this moment … this year has been a dream come true,” commented 19-year-old new Canadian tennis star, Bianca Andreescu after winning her first grand slam title in the final match of the U.S. Open in New York, 6-3, 7-5. She complimented her opponent, Serena …
People First
“Sticks and stones may break my bones but words will never hurt me,” goes the childhood retort. Yet words are the primary tools we have with which to communicate. And many of us have fallen into the habit of using a descriptive adjective or qualifier before the person which stereotypes … a homeless person, an autistic child, a yes man. …
A Matter of Balance
What’s in a role model? One who uses media coverage not to boast. But as a medium to inspire girls and boys to conquer their own adversities? It is all a matter of balance. Simone Biles, now considered the greatest American gymnast of all time, is making history again. But, she still presents herself as an approachable 22- year-old who …