By Anne Ready LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …
create what’s next
With over 25 businesses under one virtual roof, Disney ABC needed to create a single message that would resonate with their team and audiences worldwide. The goal was to engage and inspire their workforce as well as attract talent in an increasingly competitive marketplace. Courtesy of The Wrap In an innovative rebranding effort, Disney ABC worked to develop the motto, …
Shooting from the Hip
Defined as “reacting suddenly or without careful consideration of one’s words or actions,” is the most recent fault of too many tweeters who experience very serious consequences. Roseanne Barr (@therealroseanne), for example, recently published a racist tweet toward former Obama aide, Valerie Jarrett, resulting in ABC’s cancellation of Ms. Barr’s No. 1-rated TV show, her reruns scrapped and her dismissal from the talent …