Democratic Presidential hopefuls took the stage to distinguish themselves from the crowd. They fought for fame while attempting to shame the opposition. And the media was ready for them. Senator Elizabeth Warren Of Massachusetts Congressman Beto O’Rourke of Texas Public Relations must make sure their clients are Ready to meet the media to keep good relations with both the …
Femvertising
With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection. Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …
Marketing to Millenials and GenZ
The world of marketing, as we know it, is transforming. Authenticity interests Millennials and Gen Z consumers not salesmanship. They want recommendations from people like themselves. The traditional forms of marketing: B2B (Business to Business) and B2C (Business to Consumer) are giving way to P2P (Peer-to-Peer.) P2P marketing is a method that involves customers engaging other customers through recommendations and …
The Answer Is Not The Question
To answer or not to answer, that is the question! In a recent interview promoting her latest release, “Me,” singer Taylor Swift chose not to answer a question she thought sexist. “I really do not think men are asked that question when they turn 30. So I’m not going to answer that question now” when she was asked by …
Media as the Whistle Blower
A whistle blower is defined as anyone who exposes any kind of information about a problem and publicizes it inside and/or outside of an organization, either public or private. Picture Courtesy of Picfair.com The media is calling attention to potential maladministration regarding federal dietary rules. Nutritional experts should be updating these rules every five years with the public’s safety in …
Flying high with Delta
Drake Castañeda, a spokesman for Delta Air Lines, said in a statement that the company loved “seeing this awesome Dad having the chance to spend Christmas with his daughter — even while crisscrossing the country at 30,000 feet.”
A Deer in Headlights
Bless you, Mr. Biden for deciding to run for President! As an old-time hands-on, “press the flesh and kiss the babes” politician, you must get media coaching. It’s a brave, new media world out here where every utterance and Tweet is diagnosed either for or against you. Your opponent is shrewd and cunning. He chips away at democracy daily on …
Miele Fails to Communicate
In the Paul Newman classic, Cool Hand Luke, the Boss man explains “what we got here is failure … to communicate.” Success does not only depend on having the right intentions, but getting the message across to the audience. Recently Miele, an appliance company founded in 1899, not only failed to reach its audiences on Instagram, it actually insulted them. …
The Freedom of Speech
Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …