By Anne Ready A succinct soundbite that says it all is the key to crisis communication: “Don’t share your air.” It was crafted by scientist and seismologist Lucy Jones. In every Los Angeles earthquake for more than 30 years, Dr. Jones explained complex science to us in ways that helped us understand. When the earth shook and we got …
#PublicRelations
By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
It Is Rocket Science!
By Anne Ready LOS ANGELES – “Dinosaurs are extinct today because they lacked opposable thumbs and the brainpower to build a space program,” quipped Neil deGrasse Tyson, astrophysicist and author of The Sky is Not the Limit. Addressing SpaceX CEO Elon Musk and his crew, Dr. Tyson tweeted: “Good luck to @elonmusk and the @SpacexXcrew. “Though it’s rocket science, rocket launches can …
The Media is the Messenger
By Anne Ready LOS ANGELES – Listening to the media is often as important as speaking to it. When president, Donald Trump refused to protect himself and those around him with a mask. And he announced that he himself is taking a malaria drug to prevent Covid-19. That’s “highly irresponsible,” commented Fox News’ Dr. Manny Alvarez. This, after a …
Doing Well by Doing Good
By Anne Ready LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …
Lessons learned
By Anne Ready ne-ready\ LOS ANGELES – There’s an old saying … when you lose, don’t lose the lesson. And there can be some lessons learned from media coverage. Courtesy of ABCNews The first time he was a Presidential candidate, Donald Trump complained about Fox News host and co-moderator of the Republican debates, Megyn Kelly. “I don’t like her. …
Earned vs. Paid Media
By Anne Ready Los Angeles – Back when President Joe Biden was a candidate, there was a time when his campaign was lacking money and most importantly, momentum. His opponent, former New York City mayor and billionaire Mike Bloomberg was spending over $500 million on paid media — i.e. advertising — plus millions more on events, travel and staff. Joe …