A Burger King Media Mistake Not to Make

What is Burger King thinking?

Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand!

A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that has supposedly been made without any chemicals and artificial preservatives. The end result is a fuzz-covered burger, splattered with green and gray growths, topped with wilted tomato and lettuce. All the while, jazz great Dinah Washington sings “What a difference a day makes … and the difference is you.”

If a picture is worth a thousand words, here is a sampling of the Tweets in reply to Burger King …

Replying to
“So your telling me I cannot eat a whopper a month after purchase anymore?”
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Replying to
“Whoppers were my favorite. Now I’ll never get that rotten one out of my head. That’s gross. Whoever green lit this idea made a huge mistake. You could have just told us that you took out all the artificial preservatives.”
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Replying to
“I was going to get BK today for lunch, I am earnestly not now because this made it look disgusting. I just saw a whopper commercial on TV, now this undid that. Free advice- delete this tweet.”
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Replying to
“Good job BK, now I’m really not in the mood to eat your food. Great ad campaign.”
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Replying to
“Once my bread went moldy and now I no longer eat bread.”
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Replying to
“I really do get it, but DAMN!!! I don’t think I want a Whopper now.”
“Not a good idea”
Replying to
“As a big fan of your food I must say that this ad campaign is not a good idea.”
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Replying to
“So the last image Burger King burns into the consumers’ mind is a moldy, rotting burger. Tasty.”
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Replying to
“No. Just. No.”
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Replying to
“I’m sorry but watching food get moldy and rot doesn’t make me want to eat it more.”
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Replying to
“Worst Ad Ever! Be honest Burger King this was your idea and not the agency you hired to produce it, right?”
“Incredibly stupid”
Replying to
“Don’t do this. This is incredibly stupid.”
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