What is Burger King thinking?
Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand!
A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that has supposedly been made without any chemicals and artificial preservatives. The end result is a fuzz-covered burger, splattered with green and gray growths, topped with wilted tomato and lettuce. All the while, jazz great Dinah Washington sings “What a difference a day makes … and the difference is you.”
If a picture is worth a thousand words, here is a sampling of the Tweets in reply to Burger King …
“Not a good idea”
“Incredibly stupid”