With the #MeToo movement, a new form of advertising rejects female stereotypes. In femvertising, marketers attempt to understand the issues affecting women in order to establish a genuine connection. Several brands have failed. But, RAM Trucks’ new ad campaign blends fearless female athletes splashing through wind and water with nurturing mother-child moments. Courtesy Of RAM Trucks In this ad campaign, …
Marketing to Millenials and GenZ
The world of marketing, as we know it, is transforming. Authenticity interests Millennials and Gen Z consumers not salesmanship. They want recommendations from people like themselves. The traditional forms of marketing: B2B (Business to Business) and B2C (Business to Consumer) are giving way to P2P (Peer-to-Peer.) P2P marketing is a method that involves customers engaging other customers through recommendations and …
Creating an AXIS Point
How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …