Bless you, Mr. Biden for deciding to run for President! As an old-time hands-on, “press the flesh and kiss the babes” politician, you must get media coaching. It’s a brave, new media world out here where every utterance and Tweet is diagnosed either for or against you.
Your opponent is shrewd and cunning. He chips away at democracy daily on Twitter. You need answers that you haven’t yet given, to play and win the media game.
It is not your chronological age, but a new age that is vexing you. Women demand “personal space.” Voters demand to know you, through a media filter. And Anita Hill deserves a personal apology.
A sincere apology. One that reminds that it was a different time and that you would never again refuse to listen and believe her.
To your credit, you’ve acknowledged that so far, you lack the adequate knowledge to use social media effectively. “From the last time Barack and I ran … the whole issue of social media and the use of social media has fundamentally changed. So we’ve been getting briefings from the most advanced people in the country who run these major platforms.”
With the millennial population growing up, their voices and presence in society are also getting stronger. Presidential candidates in the 2020 election must be responsive to them, in their language.
From both social and traditional media coaching, you can learn to effectively communicate in today’s world.
The future of America depends on it!