Communication and presentation skills combined with appropriate branding can create the message desired, but not always the message received. The right message delivered by the wrong person is damaging and can both offend and distract from the issue or position. The qualities of a media spokesperson must include charisma, relevance, credibility and above all, one who is appropriate and WANTED …
What’s in a Name?
The “Redskins,” Washington DC’s NFL team has been in existence for almost a century. And now some in the media are refusing to use the term, citing a racial slur against Native Americans. Here, the media is more than the messenger. The journalists are playing the role of conscience-minding mentor, who can make the choice of the words they use, …