In today’s age of news media, biased coverage has been increasingly prominent and influential as shown by Fox News’ Conservative favoritism and CNN’s Liberal favoritism. This results in a lack of balanced, objective news coverage and some are taking note. On his show, Tucker Carlson Tonight, Fox News host Tucker Carlson “urged viewers not to believe what they hear on other networks,” The Washington …
“All the World’s a Stage …
… and all the men and women merely players; they have their exits and their entrances … ” Shakespeare wrote in his play, As You Like It. But why would veteran actor Robert De Niro use his entrance on the world’s stage at the 2018 Tony’s for an expletive-laced rant at President Trump, who was not part of the night at …
The Battle for Credibility
Presidential Press Secretary Sarah Huckabee Sanders further jeopardized her credibility with the news media by responding defensively when caught in a lie. Instead of acknowledging the mistake, and apologizing, Ms. Sanders chose to attack the reporters along with their credibility. “Frankly, I think my credibility is probably higher than the media’s … I think that if you spent a little bit more …
Shooting from the Hip
Defined as “reacting suddenly or without careful consideration of one’s words or actions,” is the most recent fault of too many tweeters who experience very serious consequences. Roseanne Barr (@therealroseanne), for example, recently published a racist tweet toward former Obama aide, Valerie Jarrett, resulting in ABC’s cancellation of Ms. Barr’s No. 1-rated TV show, her reruns scrapped and her dismissal from the talent …
The “f” Word
The “f” word is in big trouble. And it’s classic! The once social media darling, Facebook, is now facing a crisis of unexpected proportions, complete with testimony before Congress: both the Senate Commerce and Judiciary committees and the House Energy and Commerce Committee! All, seemingly, without a plan. A crisis plan. Facing a weekend crash course in crisis communication skills coaching, CEO Mark …
No Failure to Communicate
“What we got here is failure … to communicate.” was the iconic line from the 1967 film Cool Hand Luke, starring Paul Newman. A petty criminal sentenced to two years on a Florida prison farm, Luke was a rebel with an unbreakable will. Even in the face of repeated stints in the prison’s dreaded solitary confinement cell, “the box,” his bravado …
Dove Creates a Soap Opera
The famous Unilever body wash brand, Dove, struggling to emphasize positive body image, managed to offend its female audience not once, but twice this past year. “Dove’s advertisements are some of the worst social media disasters of 2017,” Jacob Shelton wrote in Ranker.com. “The corporations that made the list performed “big stunts, with the hopes of appealing to people’s sense of either …
Christmas Commercials that Connect: McDonald’s
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/, As our gifts to you, we have summarized a few of our choices in a series of holiday blogs: Christmas Commercials that Connect. Our award for “Best New Product Introduction” goes to McDonald’s campaign, get #ReindeerReady …
Follow the Yellow Brick Road
For generations, parents have warned their children not to play with matches. Now, 20-year-old YouTube rapper and social media mega “star” Jake Paul and his band of boys demonstrate life-threatening, dangerous pyrotechnic stunts daily to their 10.5 million followers. “He’s establishing himself in the eyes of grown-up America as an embodiment of everything that is wonderful and horrible about Generation …
Pomp and Circumstance
Trending now is Graduation Speech Bingo for about-to-be graduates to play during the long, hot hours sitting in commencement caps and gowns with giddy parents watching their every move. The game is to see how many trite phrases are used: find your passion, it starts with us, today is the first day of the rest of your life. Here are …