By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
Nike Just Did It
Nike reveals that Colin Kaepernick, American football quarterback and activist, will lead their 30th anniversary “Just Do It” campaign. Colin Kaepernick has been widely known for initiating the trend of kneeling during the national anthem to protest racial injustice. It caused him to surrender his role as starting quarterback for the San Francisco 49ers and become a free agent. However, …
The Super Bowl of Commercials
In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season. Even the NFL got into the spirit with “Touchdowns to Come” starring NY Giants quarterback, Eli Manning and his wide receiver, Odell Beckham dirty dancing! Toyota set the emotional bar …
Don’t Deflate Your Defense
In crisis media coaching as on the football field, the best defense is a good offense. Defending their team’s actions, however, the New England Patriots chose an unusual offense. This most recent case, dubbed ‘deflate-gate’ involves star quarterback Tom Brady whom the NFL has accused, along with two locker-room personnel, of intentionally deflating the game ball to gain a competitive …
What’s in a Name?
The “Redskins,” Washington DC’s NFL team has been in existence for almost a century. And now some in the media are refusing to use the term, citing a racial slur against Native Americans. Here, the media is more than the messenger. The journalists are playing the role of conscience-minding mentor, who can make the choice of the words they use, …