Defined as “reacting suddenly or without careful consideration of one’s words or actions,” is the most recent fault of too many tweeters who experience very serious consequences. Roseanne Barr (@therealroseanne), for example, recently published a racist tweet toward former Obama aide, Valerie Jarrett, resulting in ABC’s cancellation of Ms. Barr’s No. 1-rated TV show, her reruns scrapped and her dismissal from the talent …
The “f” Word
The “f” word is in big trouble. And it’s classic! The once social media darling, Facebook, is now facing a crisis of unexpected proportions, complete with testimony before Congress: both the Senate Commerce and Judiciary committees and the House Energy and Commerce Committee! All, seemingly, without a plan. A crisis plan. Facing a weekend crash course in crisis communication skills coaching, CEO Mark …
No Failure to Communicate
“What we got here is failure … to communicate.” was the iconic line from the 1967 film Cool Hand Luke, starring Paul Newman. A petty criminal sentenced to two years on a Florida prison farm, Luke was a rebel with an unbreakable will. Even in the face of repeated stints in the prison’s dreaded solitary confinement cell, “the box,” his bravado …
Talk About a Stick-y Situation
The icy relations between North and South Korea thawed a bit in the 2018 Winter Olympics in PyeongChang. Despite Kim Jong-un’s call for “independent unification” free from the interference of other countries, in particular the U.S., the Korean women’s hockey coach was 29-year-old Minnesota-native Sarah Murray. Facing a situation that she never expected, Ms. Murray was forced to merge her original …
Christmas Commercials That Connect: Toyota and Audi
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs. The usually in-your-face …