Ever thought about what it is that makes us human? Complex, self aware, or conscious communicator? According to The New York Times, “self-recognition is often taken as a measure of intelligence and self-awareness.” Research shows, though, this characteristic is not unique to human beings. Photo courtesy of Mental Floss Self Awareness Dolphins, for instance, are known to be extremely intelligent …
Tech Talks: the Wild Wild West
Should Facebook, Twitter and Google face regulatory oversight from the government? Or does that compromise Americans’ Constitutional Right of Free Speech? Just like the Wild Wild West, new frontiers in social media are constantly being pioneered. In today’s society, these large tech companies are shooting from the hip to provide people worldwide a platform of free speech without the law …
Creating an AXIS Point
How do you take a household product and give it cultural relevance? Like this: Take one part household cleaning product line, Pine-Sol® and two parts marketing and communications agency, AXIS. Mix it all together and you’ve got a multicultural marketing campaign. Together, Pine-Sol® and AXIS created the “Makers of Home” campaign, branding Pine-Sol® through diverse home stories and statistics. The makers of …
Republicans as Terrorists?
With the ninety-fifth anniversary of women gaining the right to vote, Hillary Clinton addressed the subject of women’s equality, by comparing her Republican opponents to terrorists. Ms. Clinton said, “Now, extreme views about women, we expect that from some of the terrorist groups, we expect that from people who don’t want to live in the modern world, but it’s a …
Trump Gets Dumped
“You’re fired!” became the rallying cry of Donald Trump’s legendary NBC reality TV show, “The Apprentice.” The billionaire presidential candidate has now been fired himself from many partnerships after a recent speech. “When Mexico sends its people, they aren’t sending their best,” Mr. Trump stated, “They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people. …
#Boycott Media Mistake
Remember that, when used correctly, media coverage can be a powerful communications tool for yourself and your brand. So, before making any statement to the media, ask if yours is a message that will help or harm. Fashion designers Domenico Dolce and Stephano Gabbana have recently offered personal opinions that did not reflect well on them or their brand to …