No love was lost between John McEnroe and Serena Williams in their recent point, set, match over who is the greatest tennis player in the world today. Advantage Williams. Mr. McEnroe committed the most obvious of line faults. Not being Ready with an answer to an admittedly, backhanded question was an unforced error. An interview is not a conversation, but …
Be Ready
“Be ready,” is the lesson marketing executives must now take, according to a recent New York Times article, “Planning for Unexpected Criticism by Trump.” Crisis consultant Andrew D. Gilman, who has counseled such brands as Johnson & Johnson, General Motors and Pepsi during crises advises “prepare for Mr. Trump as you would for a natural disaster — an event that …
The Accidental Archivist
In contributing to the February issue of Vanity Fair with an article entitled, “The Accidental Activist” commemorating the 40th Anniversary of Roe vs. Wade, New York investigative journalist Joshua Prager found among Jane Roe/Norma Mc Corvey’s abandoned documents: a card from the Los Angeles media training firm Ready for Media with a typed list of pointers. (“Say Versus rather than …