Good soundbites are concise, candid, clear, credible, and conversational. LeBron James is a master. Since his recent move from the Cleveland Cavaliers to the LA Lakers, all eyes and ears have been on him. …
Consistent Messaging Not a Slam Dunk
Consistent messaging is one of READY FOR MEDIA’s 12 C’s of communication, and one of the most important. If you cannot effectively communicate with members of your own team, how can you expect to communicate with the public? In a recent playoff game, the Cleveland Cavaliers undermined their own emphasis against domestic violence with a video broadcast depicting a woman …