By Anne Ready https://www.readyformedia.com/about-us/anne-ready\
Published April 3, 2020 Updated April 25, 2020 8 a.m. PT
LOS ANGELES – To paraphrase Julie Andrews, ” A Spoonful of humor helps the medicine go down. In a most delightful way.”
The world’s most iconic brands are redesigning their social media images with humor to reinforce the World Health Organization’s pleas. “Stay at home and social d i s t a n c e.” That means staying 6 feet away from others to lower the risk of contracting and spreading the COVID-19 virus. Now a worldwide pandemic.
“And as soon as someone disrupts them in any way, we feel uncomfortable. So they can become a very strong attention grabber. These days, people can tend to pay more attention to big brands than world leaders.”
The Golden Arches
McDonald’s Brazil pulled apart its golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures, we “can always be together.” Like many restaurants and fast food franchises, McDonald’s is offering food through delivery, takeout and drive-thru.
Another food and beverage brand, Coca-Cola is currently running a billboard in New York’s deserted Times Square. It shows each letter of its cursive logo d i s t a n c e d with the slogan “Staying apart is the best way to stay connected.” The brand typically celebrates love and togetherness in its ads.
Two automotive companies that share ownership, Audi and Volkswagen, tweaked their logos for their social media accounts, too. Audi separated its circles and VW …
