Periscape, the brainchild of Founder & CEO, Lynn Rosenthal, means to “escape within.” That’s exactly what today’s international travelers can do at JFK’s International Terminal 4. Boasting the most foot traffic of any U.S airport, it was the ideal place to launch this worldwide consumer attraction.
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Relieving travelers from hours of “dwell” time at this busy, crowded airport, this virtual reality pioneer takes travelers on journeys to other worlds. Experiences include floating in the galaxy on a meteor, whale watching at the bottom of the ocean, stepping on stage with Cirque du Soleil and such popular games as Longbow and Fruit Ninja. Putting travelers virtually in control of the experience, Periscape showcases self-service VR stands, allowing travelers to use VR with little, if any, outside assistance.
Director of Experience and Innovation at Periscape, Amanda Li, said, “Periscape is attracting people of all backgrounds and cultures, including those who don’t know anything about virtual reality.”
Periscape is part of a trend among airports to use nature and technology to entertain and refresh the captive audience of waiting and weary passengers. This summer, Denver International Airport is featuring a free pop-up park with green lawns for barefoot walks and games like badminton and bean bag toss. Additionally, Singapore’s Changi Airport sports a butterfly garden and AI robot carpet cleaners.
This past year, Ms. Rosenthal has been promoting her startup through presentations to such industry forums as Digital Hollywood and AWE: Augmented World Expo, among others. And interviewing with both trade and consumer press like Road to VR and VR Scout, Yahoo Finance and Forbes.
To polish her live presentations and media interview skills plus hone her messaging, Ms. Rosenthal and COO Spencer Hunt turned to READY FOR MEDIA’s team of Anne Ready, former TIME Los Angeles Bureau Chief Terry McCarthy and Julliard-trained Randy Mell.
Ms. Rosenthal said that of all of Periscape’s external costs, READY FOR MEDIA was her best investment. Why? Because she was prepared to meet the media and audiences in person with “humor, focus and grace under pressure.”