Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs. The usually in-your-face …
Christmas Commercials that Connect: McDonald’s
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/, As our gifts to you, we have summarized a few of our choices in a series of holiday blogs: Christmas Commercials that Connect. Our award for “Best New Product Introduction” goes to McDonald’s campaign, get #ReindeerReady …
Outside the Box
In an essay written for ELLE UK in 2015, Meghan Markle, new fiancé to Prince Harry, said, “My dad is Caucasian and my mom is African American. I’m half black and half white.” With the word pictures so crucial for good writing and public speaking, she notes a traumatic moment in her childhood when, “My teacher told me to check the box …
What a Play!
Just one inning into the game. You can feel the tension as every sports bar in America has tuned in to the highly anticipated 2017 World Series, Game 1. The Los Angeles Dodgers and the Houston Astros begin to battle it out. An ad flashes across your screen: T-Mobile #HR4HR, Home Runs for Hurricane Recovery. Say what? Wasn’t Houston where …
It’s Not What You Say…
Communications coaching is a two-way street, White House Chief of Staff John Kelly should be advised. What you say and How you say it. Seems Mr. Kelly coached President Trump on what to say to the grieving widow of a fallen soldier. A 4-Star general and a father who’d lost his soldier son in Afghanistan expressed in somber words and …
How to Avoid #Hashtag Hazards
The hashtag, when used correctly, can reach a broader group of people than those who follow you on Twitter or connect with you on LinkedIn. It facilitates branding and allows companies to create catchy slogans motivating audiences to remember and to respond. However, the hashtag is more complicated than just throwing a few words together. Here are a few basic …
Facebook’s Fireside Chat
It is often said that with great power comes great responsibility. Returning from parental leave, Facebook CEO Mark Zuckerberg demonstrated the 21st Century version of former president Franklin D. Roosevelt’s “fireside chat.” Mr. Zuckerberg used his social media platform to announce that his company may have inadvertently participated in Russia’s tampering of the 2016 presidential election. After hiring numerous investigators, …
Three Strikes … You’re Out
In mid September, New York TIMES reporter Kenneth Vogel sat down at a Washington D.C. restaurant, BLT Steak, expecting a routine lunch meeting. However, a media mistake of not so rare proportions was about to fall in his lap. Over a salad of tuna nicoise and iced tea, he overheard a public conversation between Ty Cobb, who is overseeing the White …
Follow the Yellow Brick Road
For generations, parents have warned their children not to play with matches. Now, 20-year-old YouTube rapper and social media mega “star” Jake Paul and his band of boys demonstrate life-threatening, dangerous pyrotechnic stunts daily to their 10.5 million followers. “He’s establishing himself in the eyes of grown-up America as an embodiment of everything that is wonderful and horrible about Generation …
In the Public Eye
It’s often said, the camera doesn’t lie. Nor or does it blink. The same can be said of social media. Recently Mrs. Louise Linton Mnuchin, the new since-June wife of Treasury Secretary Steven Mnuchin documented her posh summer lifestyle in Italy and France publicly on Instagram, complete with a parade of designer tags…”#TomFord,” “#Valenrinorockstudheels,” and #HermesScarf.” However, a brand spokesperson …
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