According to Canada’s The Ottawa Citizen newspaper, Chile’s trapped miners were given media coaching while still in the mines to help them face the more than 700 worldwide journalists assembled to cover the story. Reportedly, the miners requested a female instructor to put them through their exercises via video link after complaining that the man first given the task was “too ugly!” AR
Not Ready for Radio
Less is more when confronted with a touchy subject. On her daily radio call-in show, Dr. Laura Schlesinger used the full N-word a reported 11 times during a five minute rant with a Black caller. If the good doctor were READY FOR MEDIA, she would have avoided the classic media mistake of repeating negative or loaded words. Even in denial. …
Orders from Headquarters for General McChrystal
“When you say something to a journalist, think first about who it is that you’re talking to. Journalists are people who tell stuff to other people for a living. We love to tell people stuff. We get off on telling other people things they didn’t know before. Information is our currency, our life blood, our only substitute for barely making …
Don’t Shove the Messenger!
When you ask the really hard questions, the CEO may lead with a hard right! This week’s International Herald Tribune reports that California’s now-candidate for governor, Meg Whitman, went too far as eBay’s hard-hitting CEO and paid dearly for it. Seems Ms. Whitman “forcefully pushed” an eBay corporate communications employee who was attempting to prepare her for a news media …
More Red-faced than Ready
Ann Curry, seasoned journalist of NBC TODAY Show fame was more Red-faced than Ready after giving a commencement address at Wheaton College in Norton, Massachusetts. Her attempt to inspire and connect to the graduating class took a wrong turn when she began mentioning their renowned Wheaton alums. Her list included “60 Minutes” correspondent, Leslie Stahl, evangelist Billy Graham, film director …
LA Lakers’ coach Phil Jackson sticks to his knitting on the hot-button Arizona immigration issue
“Ask me about basketball. That’s what I know!”
READY FOR MEDIA evaluates Tiger Woods’ Foul Play PR: Birdy or Bogey?
After Tiger Woods’ “press conference”, the PR bible, Bulldog Reporter, analyzed his crisis with critiques from top media trainers, including Anne Ready, READY FOR MEDIA CEO. She commented: ” Because audiences listen to WII-FM (What’s In It For Me,) the public fuels the media’s thirst for details, details and more details. Personalities do not serve themselves by calling us “the …