Periscape, the brainchild of Founder & CEO, Lynn Rosenthal, means to “escape within.” That’s exactly what today’s international travelers can do at JFK’s International Terminal 4. Boasting the most foot traffic of any U.S airport, it was the ideal place to launch this worldwide consumer attraction. Relieving travelers from hours of “dwell” time at this busy, crowded airport, this virtual reality …
Christmas Commercials That Connect: Toyota and Audi
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs. The usually in-your-face …
Christmas Commercials that Connect: McDonald’s
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/, As our gifts to you, we have summarized a few of our choices in a series of holiday blogs: Christmas Commercials that Connect. Our award for “Best New Product Introduction” goes to McDonald’s campaign, get #ReindeerReady …
It’s Not What You Say…
Communications coaching is a two-way street, White House Chief of Staff John Kelly should be advised. What you say and How you say it. Seems Mr. Kelly coached President Trump on what to say to the grieving widow of a fallen soldier. A 4-Star general and a father who’d lost his soldier son in Afghanistan expressed in somber words and …
The Good, the Bad, and the Ugly
There’s an old saying in journalism, the camera doesn’t lie, nor does it blink. But until recently, the camera has always been in the hands professionals. Not in the hands of citizens documenting police or airline brutality. Now everyone with a cell phone, and that’s pretty much everyone, is a documentarian, taking cameras and matters into his or her own hands. And …
Mexican Standoff
Nordstrom and Ivanka Trump find themselves in a Mexican Standoff following Nordstrom’s decision to drop her fashion brand from their stores. A spokeswoman for Nordstrom insisted that the company made the decision based on plummeting sales and not as a political statement following Nordstrom’s company wide pro-immigration email. “For us, the two were not connected.” As expected, President Trump gunned-down Nordstrom in …
The Best Defense
The best defense…is a good offense. What’s a multi-national company to do when the quarterback has turned against your fans? Some companies tackled the country’s quarterback with Super Bowl ’17 commercials in an end-run. In the era of hashtags and social media, Coca-Cola and Airbnb reached out to defend their international audiences in the wake of ethnic exclusion. #WeAccept was the …
It’s a Dog’s Life
“When I die, I want to come back as your dog,” is a compliment often paid to dog owners who spoil their dogs with a lavish lifestyle that is anything but a dog’s life. And we humans tend to have more than one dog in our lifetimes. Both reincarnation and the role that dogs play in our lives are the …
Out of the mouth of babes
Media theorist Marshall McLuhan once said, “The medium is the message,” which could not be more true in today’s modern age. The internet and social media have given voice to so many who would be otherwise unheard. Perhaps the most fascinating voices are those that have a better grasp of the new media than its predecessors — those under the age …
In Other Words
There were a lot of firsts at the 2016 Republican National Convention, but Melania Trump’s speech was not one of them. Mrs. Trump’s apparent plagiarism of First Lady Michelle Obama’s speech from the 2008 Democratic National Convention created quite a stir from the public, the media, and the Trump campaign. And the Republicans’ attempts to explain it away challenged the …