The world of marketing, as we know it, is transforming. Authenticity interests Millennials and Gen Z consumers not salesmanship. They want recommendations from people like themselves. The traditional forms of marketing: B2B (Business to Business) and B2C (Business to Consumer) are giving way to P2P (Peer-to-Peer.) P2P marketing is a method that involves customers engaging other customers through recommendations and …
Follow the Yellow Brick Road
For generations, parents have warned their children not to play with matches. Now, 20-year-old YouTube rapper and social media mega “star” Jake Paul and his band of boys demonstrate life-threatening, dangerous pyrotechnic stunts daily to their 10.5 million followers. “He’s establishing himself in the eyes of grown-up America as an embodiment of everything that is wonderful and horrible about Generation …