“Be ready,” is the lesson marketing executives must now take, according to a recent New York Times article, “Planning for Unexpected Criticism by Trump.” Crisis consultant Andrew D. Gilman, who has counseled such brands as Johnson & Johnson, General Motors and Pepsi during crises advises “prepare for Mr. Trump as you would for a natural disaster — an event that …
If the Shoe fits …
A number of media faux pas (literally false steps) were made recently at the Footwear News Achievement Awards in New York City. Winning the Retailer of the Year award, Ronnie Fieg, a New York footwear and clothing designer had “no comment” when asked about his collaboration with New Balance, the brand that “put its foot in it” in November. Their …