Fortune 500 companies sometimes can’t resist the social media mistake of subtle commercialization, which usually backfires. Here, General Mills eulogized their hometown legend, Prince, by being too cute with a Cheerio dotting the i. In another General Mills advertisement from the brand, Hamburger Helper, their “helping hand” mascot, “Lefty,” a four-fingered, left-hand white glove was pictured and referenced. “Respect for the home …
Not what you say, but how you say it!
“It’s often not what you say, but how you say it.” Look for yourself. The words in this PSA were reflective and respectful, but Johnny Depp’s and actress wife, Amber Heard’s deadpan delivery was not. In it, they used the medium to show true disdain for Australians and their laws. Video Courtesy The Australian Government Department of Agriculture and Water …
When the Media Makes the Mistakes
Recently, the magazine publications of Adweek and Glamour used the power of the press without permission. Adweek featured actress Kerry Washington on its April 2016 cover with her skin lightened and her face photo-shopped. Glamour implied that comedian Amy Schumer is plus size by including her name with actress Melissa McCarthy, singer Adele, and plus-size model Ashley Graham on its …
Not what you say, but where you say it!
“BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina. City Authorities urge the public not to panic, and to not hinder the emergency teams that are converging on the area. UPDATE: Singapore Authorities have officially announced a state of emergency and declared martial law.” US game maker, Activision, published this announcement …
Minding Your Own Business
Practicing what you preach is good advice. But even those who are accustomed to helping others can themselves mishandle the media. Edelman Public Relations, the largest independent public relations firm in the world by revenue, specializes in crisis control. However, Edelman has run into a few media predicaments of their own lately. The Guardian recently reported on a survey by …