In the past year, Lululemon has been under fire not only for the “sheerness” of its yoga pants, but also for the explanations of the brand’s founder, Chip Wilson. “Yoga pants become see-through when women buy sizes that are too small for them.” Backlash from women all across North America registered shock that a company who promotes “quality is at …
McBranding
McDonald’s CEO, Don Thompson, recently received a question from a 9-year-old girl, Hannah, asking why they sell food that isn’t good for children, followed by “don’t you want kids to be healthy so we can live happy lives?” It was a tough question, but Mr. Thompson knows how to establish the positive image of his brand. In response, he thanked …