The hashtag, when used correctly, can reach a broader group of people than those who follow you on Twitter or connect with you on LinkedIn. It facilitates branding and allows companies to create catchy slogans motivating audiences to remember and to respond. However, the hashtag is more complicated than just throwing a few words together. Here are a few basic …
Facebook’s Fireside Chat
It is often said that with great power comes great responsibility. Returning from parental leave, Facebook CEO Mark Zuckerberg demonstrated the 21st Century version of former president Franklin D. Roosevelt’s “fireside chat.” Mr. Zuckerberg used his social media platform to announce that his company may have inadvertently participated in Russia’s tampering of the 2016 presidential election. After hiring numerous investigators, …