In mid September, New York TIMES reporter Kenneth Vogel sat down at a Washington D.C. restaurant, BLT Steak, expecting a routine lunch meeting. However, a media mistake of not so rare proportions was about to fall in his lap. Over a salad of tuna nicoise and iced tea, he overheard a public conversation between Ty Cobb, who is overseeing the White …
In the Public Eye
It’s often said, the camera doesn’t lie. Nor or does it blink. The same can be said of social media. Recently Mrs. Louise Linton Mnuchin, the new since-June wife of Treasury Secretary Steven Mnuchin documented her posh summer lifestyle in Italy and France publicly on Instagram, complete with a parade of designer tags…”#TomFord,” “#Valenrinorockstudheels,” and #HermesScarf.” However, a brand spokesperson …
It’s a Dog’s Life
“When I die, I want to come back as your dog,” is a compliment often paid to dog owners who spoil their dogs with a lavish lifestyle that is anything but a dog’s life. And we humans tend to have more than one dog in our lifetimes. Both reincarnation and the role that dogs play in our lives are the …
“Token Fluzzies” Unite
Communication and presentation skills combined with appropriate branding can create the message desired, but not always the message received. The right message delivered by the wrong person is damaging and can both offend and distract from the issue or position. The qualities of a media spokesperson must include charisma, relevance, credibility and above all, one who is appropriate and WANTED …
Be True to Yourself
Candor is one of the C’s of Communication preached at READY FOR MEDIA, along with Credibility, Compassion and Charisma. All were at play when Ellen DeGeneres was true to herself in responding (below) to an article written by a pastor accusing the TV host of promoting a ‘Gay Agenda’ on her show and influencing her young, female viewers to turn …