The best intentions can still backfire in the media game. In an attempt to address the issue of race relations, Starbucks CEO Howard Schultz faced an immediate and intense social media backlash to his “Race Together” campaign. “Our objective from the very start — dating back to our first open forum in Seattle last December — was to stimulate conversation, …
“Biting the Hand that Feeds You”
Every employee is an ambassador of the brand s/he works for … good, bad or ugly. A recently-fired employee of Taco Bell, perhaps believing that one photo on his mobile phone of his licking a stack of empty taco shells wasn’t attention-getting enough, decided to post the picture on his Facebook page and Reddit, leading to a viral headache for his former fast food …