By Anne Ready To have a Covid-19 vaccine? No guarantees. To elect the President and Vice President of the most powerful nation in the world? Guaranteed. It is our right and our responsibility as citizens both to ourselves and our democracy. Please register to vote and ask everyone you meet: “Have you registered to vote yet? We have just …
Ahead of the Curve
By Anne Ready https://www.readyformedia.com/about-us/anne-ready\ Published April 24, 2020 Updated April 25, 2020 7:00 a.m. PT LOS ANGELES – Personal care is one of the non-essential essentials in our new normal of sheltering at home. But a few companies were way ahead of the curve when it comes to at-home, do-it-yourself salon and barbershop quality. Courtesy of Health Awareness Community …
When is a customer not a customer?
Do you have to be a paying customer to receive customer service? Recently, two African American men were escorted out of a Starbucks in Philadelphia. They asked for the restroom and occupied a table in the store, although, they hadn’t made a purchase. Calling the police on them seemed extreme. Many questioned whether kicking these men out was simply company protocol or racial injustice. …
Christmas Commercials That Connect: Toyota and Audi
Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs. The usually in-your-face …
And the Golden Globe goes to …
“The present letter is a very long one, simply because I had no leisure to make it shorter,” wrote Blaise Pascal in 1657. Taking the leisure time BEFORE the announcement in a “what if … I win?” kind of way, paid off at The Golden Globes hosted by Tina Fey and Amy Poehler last weekend, with winners who were …
Media Mistakes Not to Make
Some 2,000 dollar bills fluttered from the fifth-floor balcony of the Hart Senate Office Building last week, falling upon activists who shouted “Monsanto Money!” while tossing piles of cash in the air and making snow angels in pools of the bills. Although it may be hard to believe, even the media makes mistakes. The Associated Press misidentified the protest …