Nordstrom and Ivanka Trump find themselves in a Mexican Standoff following Nordstrom’s decision to drop her fashion brand from their stores.
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A spokeswoman for Nordstrom insisted that the company made the decision based on plummeting sales and not as a political statement following Nordstrom’s company wide pro-immigration email. “For us, the two were not connected.”
As expected, President Trump gunned-down Nordstrom in a defensive tweet. “My daughter, Ivanka, has been treated so unfairly by @Nordstrom. She is a great person – always pushing me to do the right thing.” Terrible,” he whined.
Despite Nordstrom’s explanation that this was a logical business decision, both sides remain at a stand still. Neither Ivanka Trump, the brand; nor Nordstrom, the retailer dare to make the next move and must wait until it’s made for them by their customers. Those responsible for sales!
Unfortunately, large and small companies alike, are facing boycotts and backlash from Trump supporters and non-supporters. Some boycotted Nordstrom for selling Ivanka Trump, some for not selling Ivanka Trump.
But as the owner of one e-commerce site wrote, “for every customer I’ve lost, I’ve gained one.”