Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials that connect to the audience) ttp://www.adweek.com/creativity/see-all-the-big-holiday-ads-of-2017/. As our gifts to you, we will summarize a few of the commericals here in a series of holiday blogs.
The usually in-your-face “Let’s Go Places” Toyotathon people created a very sentimental, story-telling commercial this year, featuring 3 generations of a real family and their family tree.
Photo Courtesy of Toyota
Naturally, the trucks are Toyotas that bring home the tree the family has loved for decades, which died and had to be cut down. The tree is recycled and re-purposed into a picture frame and the family dining table.
The 100-second holiday spot is called a broadcast-first and aired right after The Voice and right before the fall finale of This Is Us. Toyota says the ad was intentionally shot in a style similar to This Is Us.
“The natural connection with Toyota’s new creative (campaign) and such a powerful night of family viewing illustrates the power of contextual messaging which still reigns king,” said Linda Yaccarino, chairman of advertising sales and client partnerships at NBC Universal.
“Engaging, emotional creative combined with the unparalleled environment of television is the ultimate platform for a marketer to reach audiences at scale and enhance the consumer experience.”
Following its premiere on NBC, the spot will run in theaters on over 20,600 screens from Dec. 1-28.
Another automotive giant, Audi, offers comic relief with a tongue-in-cheek approach in its 2017 holiday commercial. Audi driving fathers race murderously to find the last parking spot at the mall and the last toy on the shelf. This commercial depicts the irony of how stressful the holidays can be to the tune of “It’s the most wonderful time of the year.”
We’ve all been there.