It’s Not Delivery, it’s Insensitivity

In social media, as in any public relations, the goal is to create positive public awareness for your product or brand. Unfortunately, DiGiorno’s social media department embarrassed themselves and their company and ended up eating humble pizza pie. The food company set a perfect example of what not to do when managing a social media account. During Ray Rice’s suspension …

A Picture’s Worth a Thousand Words

Model-turned-actress-turned sourpuss, Cara Delevingne, recently flunked an interview on”Good Day Sacramento,” as she promoted her new movie, Paper Towns. The interview had a rough start as one of the hosts introduced her as “Carla.” Her reaction was a scowl and she never fully recovered. At first, she tried to answer their questions with sarcastic humor, but as the interviewers pressed …