Archives for April 2014

Know When to Hold ‘Em

Grammy winner Kenny Rogers, playing longevity like a game of poker, was dealt some sage advice by the late comedian George Burns: Stay booked.

“So, that’s what I do,” Kenny Rogers said. “Stay booked and keep moving,” the long-time musician told the Fresno Bee for an article that was picked up by papers around the world, including “The Nation” in Bangkok, Thailand.


At 75, the gravely-voiced septuagenarian has kept moving from Nashville to Morrocco after starting his career with the New Christy Minstrels. Later he played in the psychedelic rock band, The First Edition before releasing his first solo album in the late 70’s.

Mr. Rogers said in his interview, that there are two ways to succeed. “You can do what you do better than anyone else. Or you can bypass all comparisons and do something no one else is doing. That’s where my strength has always been.”

Like the lyrics of a well-loved country or pop music song, a good interview must offer a significant message to readers, viewers and listeners. Use your media opportunity to be relevant, interesting and inspiring.

Not a Gambler with his career, Mr. Rogers has recorded twenty four No. 1 hits, including The Gambler, Lionel Richie’s “Lady,” Barry Gibb’s “Island In the Stream,” and Dan Schlitz’s, “You Can’t Make Old Friends” which he recorded in 2013 as a duet with Dolly Parton and earned the duo a Grammy Award.

Not likely to “fold ‘em” anytime soon, Kenny Rogers says of music, “it is what I am. Everything else is what I do.”



Questioning Your Answers

An anchor at KPHO in Phoenix mistakenly reported that :

President Obama’s press secretary, Jay Carney, receives questions from the press in advance of his daily press briefing. In fact, she said, the reporters often receive the answers in advance of the briefing, too.

Carney revealed that there is a very long list of items that he has to be well versed on every single day, but denied the news reporter’s claim and tweeted:

Briefings would be a lot easier if this (knowing questions ahead) were true! Rest assured, it is not.


Reporters and talk show hosts most often come to an interview with a list of questions. In most every case, the executive or spokesperson to be interviewed will not know these questions ahead of time. But media training allows you to plan the answers ahead of time.

Then, in order to get your messaging across, practice teaches you to bridge smoothly from the questions to your Ready answers.

 Good answers will often prompt the interviewer to abandon his or her scripted questions in favor of questioning your answers. That is a worthy goal.