In contributing to the February issue of Vanity Fair with an article entitled, “The Accidental Activist” commemorating the 40th Anniversary of Roe vs. Wade, New York investigative journalist Joshua Prager found among Jane Roe/Norma Mc Corvey’s abandoned documents:
a card from the Los Angeles media training firm Ready for Media with a typed list of pointers. (“Say Versus rather than ‘V.’ ” “ ‘Abortion’ instead of ‘It.’ ” “If you’re asked a three-part question, answer the one you like best.”) from whom Gloria Allred had arranged for McCorvey to get lessons in public speaking.
Decades later, we still consider our job as media consultants to help clients clearly, concisely and effectively communicate their own points of view.