The Battle for Credibility

Presidential Press Secretary Sarah Huckabee Sanders further jeopardized her credibility with the news media by responding defensively when caught in a lie. Instead of acknowledging the mistake, and apologizing, Ms. Sanders chose to attack the reporters along with their credibility. “Frankly, I think my credibility is probably higher than the media’s … I think that if you spent a little bit more …

It’s Not What You Say…

Communications coaching is a two-way street, White House Chief of Staff John Kelly should be advised. What you say and How you say it. Seems Mr. Kelly coached President Trump on what to say to the grieving widow of a fallen soldier.  A 4-Star general and a father who’d lost his soldier son in Afghanistan expressed in somber words and …