By Anne Ready Listening to customers and employees and learning from them “to be a better company” is #PublicRelations at its finest. Courtesy of MentalFloss.com Think back to when Starbucks banned Black Lives Matter clothing and accessories on its baristas — a ban it quickly reversed. According to the New York Times, “Amid social media backlash, the coffee chain also …
Drink Responsibly
Tito’s Handmade Vodka, the 5th generation company from Austin, Texas, took responsibility in quickly cautioning their online followers that their alcohol does not have the required 60% to be used as a hand sanitizer. This was first suggested in a customer’s tweet: I made some hand sanitizer out of your vodka. The hand sanitizer doesn’t taste bad either. Cheers to …
A Burger King Media Mistake Not to Make
What is Burger King thinking? Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. Growing mold on your showcase product does indeed stand out by corrupting the brand! A time-lapse commercial filmed for Twitter shows mold slowly taking over a Whopper that …
The Presidential Trend to Twitter
According to CNN, digital history was made in early 2010. Then President Obama became the first sitting U.S. president to personally “tweet” a message on the social networking site. Well, he pushed the button. “Welcome to Twitter, Mr. President – I’ll follow you if you follow me,” Tony Fratto, a former George W. Bush spokesman, joked to CNN by e-mail. …
Social Media Matters
Some public figures apparently love to hear the sound of their own voices … on Twitter! And often tweet without thinking or media coaching. Once again, a public figure is facing backlash after tweeting. The Securities and Exchange Commission (SEC) asked courts to hold Elon Musk in contempt of a settlement ruling imposed in August of last year for fraud …
A Lie by Any Other Name..
is not the truth! George Orwell’s 1984 British novelist and Harry Potter creator, J.K. Rowling tweeted a response using a reminder of George Orwell’s dystopian classic, 1984. …
Think On Your Feet … Before You Tweet
Social media has become a PR nightmare for some. Instead of carefully planning answers to bridge to in interviews and crafting speeches reflecting thought leadership, it is now possible to make a serious media mistake with the push of the button. …
Tech Talks: the Wild Wild West
Should Facebook, Twitter and Google face regulatory oversight from the government? Or does that compromise Americans’ Constitutional Right of Free Speech? Just like the Wild Wild West, new frontiers in social media are constantly being pioneered. In today’s society, these large tech companies are shooting from the hip to provide people worldwide a platform of free speech without the law …
A Brand By Any Other Name
To paraphrase Shakespeare, what’s in a brand name? Pretty much everything! But the Dunkin’ Donuts brand you once knew is going. In its place is the newly reformed “Dunkin.” And loyal customers are upset. USA Today writes: We buy Cokes, not sodas; Starbucks, not coffee; iPhones, not mobile phones. Typically, brands make us feel like an item is of higher quality …