A Stitch in Time

The old saw of “a stitch in time saves nine” (mending the tear before it goes any farther) was never more timely than in the brave new world of new media. Now, a 7-year-old soundbite can suddenly go viral and do damage to a brand within minutes. Case in point, Abercrombie & Fitch CEO Mike Jeffries’ less than diplomatic and arrogant 2006 …