Negative stories filled with hatred and name-calling have become the “new normal” for media coverage. No longer do audiences feel encouraged or motivated from what we read or hear. But the media’s First Amendment right to freedom of speech is an opportunity to influence and inspire, as well. Recently, New York Times Opinion Columnist, Thomas L. Friedman wrote about Tiger …
READY FOR MEDIA evaluates Tiger Woods’ Foul Play PR: Birdy or Bogey?
After Tiger Woods’ “press conference”, the PR bible, Bulldog Reporter, analyzed his crisis with critiques from top media trainers, including Anne Ready, READY FOR MEDIA CEO. She commented: ” Because audiences listen to WII-FM (What’s In It For Me,) the public fuels the media’s thirst for details, details and more details. Personalities do not serve themselves by calling us “the …