Doing Well by Doing Good

By Anne Ready   LOS ANGELES – Dr. Martin Luther King, Jr. once said, “If I cannot do great things, I can do small things in a great way.” During the Civil Rights Movement, the goal was to achieve one great ideal: equal rights. The goal today is for corporations to show creative compassion and care for employees and customers. Forbes reported that, in the …

What a Play!

Just one inning into the game. You can feel the tension as every sports bar in America has tuned in to the highly anticipated 2017 World Series, Game 1. The Los Angeles Dodgers and the Houston Astros begin to battle it out. An ad flashes across your screen: T-Mobile #HR4HR, Home Runs for Hurricane Recovery. Say what? Wasn’t Houston where …

Tell it like it is

Google defines can·dorˈ kandər/ a noun as: the quality of being open and honest in expression; frankness.
”a man of refreshing candor”
 synonymous with frankness, openness, honesty, truthfulness, sincerity, forthrightness, directness, plain-spokenness, bluntness, straightforwardness, outspokenness; informal … telling it like it is Candor is one of READY FOR MEDIA’s C’s of Communication, along with Clarity, Conciseness and Credibility. Taking the initiative to come clean about an …