Presidential Press Secretary Sarah Huckabee Sanders further jeopardized her credibility with the news media by responding defensively when caught in a lie. Instead of acknowledging the mistake, and apologizing, Ms. Sanders chose to attack the reporters along with their credibility. “Frankly, I think my credibility is probably higher than the media’s … I think that if you spent a little bit more …
Publicity Pitfalls
In today’s media climate, celebrity endorsements can be a slippery slope. Sloppy social media posts are one thing, but how do brands react when the public figures they sponsor receive bad publicity? Olympic Gold Medalist Ryan Lochte made international waves surrounding the scandal of the 2016 Rio Olympics, in which he accused Brazilian police of robbing him and two fellow swimmers at …
Sloppy spokespeople
There’s a trend among the most recent spokespeople to simply copy, paste and post their sponsors’ social media directions. In the past two months, Scott Disick of Keeping Up With The Kardashians, model Naomi Campbell, and Real Housewife Ramona Singer were all caught carelessly posting messages from their sponsors instead of their own endorsements. And all three have been victims …
FORE…Guns & Golf Clubs
A National Rifle Association spokesperson was quoted as making a case for guns with “[a gun is] a recreational tool like a golf club or a tennis racket. You can kill someone with a golf club, you know!” When considering a soundbite, consider the audience you’re attempting to reach and/or persuade. This spokesperson was trying to make a point. That, …