The best defense…is a good offense. What’s a multi-national company to do when the quarterback has turned against your fans? Some companies tackled the country’s quarterback with Super Bowl ’17 commercials in an end-run. In the era of hashtags and social media, Coca-Cola and Airbnb reached out to defend their international audiences in the wake of ethnic exclusion. #WeAccept was the …
Heat’s on!
In the aftermath of the NBA playoffs, one would imagine that the most talked about rivalry was between the Miami Heat and the victorious San Antonio Spurs! However, when a broken air conditioning system resulted in Game #1 taking place during 90-plus degree temperatures, it caused Basketball star Lebron James’ leg to cramp. That is when an unexpected battle between …