Nostalgia Scored in Super Bowl 2020

Nostalgia for the Old West scored for Frito Lay at the Super Bowl 2020. Lil Nas X met his match in a fast draw dance-off with actor Sam Elliott to the theme from The Good, The Bad and The Ugly. And they handed it off to Billy Ray Cyrus in a cameo.   According to Marketing Dive, “this is the …

Miele Fails to Communicate

In the Paul Newman classic, Cool Hand Luke, the Boss man explains “what we got here is failure … to communicate.” Success does not only depend on having the right intentions, but getting the message across to the audience. Recently Miele, an appliance company founded in 1899, not only failed to reach its audiences on Instagram, it actually insulted them. …

What a Play!

Just one inning into the game. You can feel the tension as every sports bar in America has tuned in to the highly anticipated 2017 World Series, Game 1. The Los Angeles Dodgers and the Houston Astros begin to battle it out. An ad flashes across your screen: T-Mobile #HR4HR, Home Runs for Hurricane Recovery. Say what? Wasn’t Houston where …

How to Avoid #Hashtag Hazards

The hashtag, when used correctly, can reach a broader group of people than those who follow you on Twitter or connect with you on LinkedIn. It facilitates branding and allows companies to create catchy slogans motivating audiences to remember and to respond. However, the hashtag is more complicated than just throwing a few words together. Here are a few basic …